Food packaging is a competitive space, and brands today fight for every edge they can turn to play up their products and make them stand out. While they devote so much brainpower to the product and the packaging, they often forget about the potential of seemingly innocuous elements like custom tissue paper, and don’t make an effort to invest in it. Why is this a mistake? That’s what our next blog post will explore, as we share insights into how custom tissue paper can enhance food packaging and why this investment might be worth it.
The Role of Custom Tissue Paper in Food Packaging
Custom Tissue for food requires more than just practicality. It must sell your neatly folded baked goods, sandwiches, artisanal confections – or anything that you put into a food bag or gift package. Your custom tissue paper is a vital part of your presentation and branding. Whether you bag salami or sour cherries, here are five reasons why custom tissue paper adds value.
Enhancing Presentation
Custom tissue paper adds a touch of class to food packaging and creates a first impression. Including elements of design, color’s or your brand in your tissue paper is an easy way to make your food product stand out in a sea of competitors. While some consumers might not pay their grocery bills with attention to design, many consumers place great value on the presentation of their food. For example, people are likely to pay more for premium food products in nicer packaging.
Branding and Recognition
Owner-branded tissue paper can leverage your logo and color’s – or provides you with a totally bespoke opportunity – to repeatedly position your brand in the hands and homes of your consumers, reinforcing your brand identity and personality. Your brand story is what makes your products unique and resonates with your consumer, so when your packaging matches and reinforces those branded identifiers, it strengthens your brand identity and increases recognition and ultimately brand loyalty.
Functional Benefits
Next, perhaps even more important than its aesthetic benefits, custom tissue paper serves functional purposes. For example, it can provide an additional layer of protection for delicate food items or hot food and drinks; it can absorb excess grease or moisture, keeping your food products safe and fresh.
Choosing the Right Custom Tissue Paper
Once the necessary considerations for choosing the right kind of custom tissue paper are acknowledged, the tissue is likely to fulfil the needs and provide a qualitative fulfillment to the product. Here are the considerations:
Material Quality
The quality of your tissue paper will directly impact the packaging: a poor quality tissue paper will impact not only functionality but aesthetics as well. Choose a tissue paper that is food-grade and high-quality enough to stand the test of demand – especially if it gets physically transported from one location to another. Depending on your brand’s values, you might also consider going for an eco-friendly form.
Design and Printing Options
Custom designed paper can be printed in different techniques such as flexographic printing, digital printing or offset printing. A logo, specific color palette, a pattern, a seasonal design or design related to a particular promotion or event all can be integrated into the custom tissue paper.
Size and Cut
The dimensions of tissue paper vary depending on what kind of packaging you need, from bakery box packaging to food tray. Please make sure that the customized tissue paper fits your packaging well, which helps to avoid the stock losing or making more costing.
Environmental Impact
Given that sustainability is a key concern for today’s consumer, offering an Custom Tissue Paper London choice for your tissue paper can help your brand stand out. Include material that is made from recycled materials or is biodegradable. You can advertise your green conscience when it comes to packaging and it’ll be well received by eco-conscious customers.
Implementing Custom Tissue Paper in Your Business
Now that you’ve found your custom food packaging tissue paper, it’s time to bring it to life through your products. Here are some practical tips to implement it:
Collaborate with a Trusted Supplier
You can help things move along by finding a reputable supplier who does custom tissue paper, so that they can answer your questions about design, material and printing methods. You want a supplier that will provide quality products and dependable delivery.
Integrate with Packaging Design
Fabricate custom tissue paper to complement the overall package design – whether that’s adding some complimentary tissue paper that works well with boxes, bags, or labels.
Train Your Team
Make sure your team is properly trained on correct handling and preparatory methods so that the custom tissue paper remains unmarred and beautiful to behold. This is imperative for a presentation of high polish and professionalism.
Gather Feedback and Adjust
Try out the custom tissue paper and check in with customers and staff to see how you are doing. Does it make an impact in your packaging? Perhaps start with one location, see how it goes, and then roll it out to your other locations. Be flexible if feedback is suggesting some fine-tuning, you can make adjustments as you go, and lay the groundwork for adapting the packaging style of your company to suit your evolving product selections.
Conclusion
It’s not just about how much custom tissue paper helps food packaging present the food – it’s also about what kind of custom tissue paper you use, how you incorporate it into your packaging plan, and what benefit it is to your customers. The custom tissue paper you use makes a huge difference in your food packaging, so make sure you choose wisely. Make custom tissue paper part of your food packaging plan, and make it part of your brand!
