Creating a Facebook Business account will make your business easier to discover on the internet and will increase the chances of interactions with your brand online.
After all, in 2024 the social network reached the mark of 5.7 billion people online on the platform during that year.
Furthermore, having a business account on the platform is important because it is integrated with Instagram and it is from this Facebook account that it will be possible to collect data about your page, your profile and even manage your ads on both platforms.
If you want to learn how to create a business page on Facebook to complement your digital marketing strategy, check out our site SmmStore and build best audience for your page.
However, keep in mind that simply creating it won’t be enough. You need to produce content and keep your data up to date so that the platform continues to generate leads for your business.
Is it important to create a Facebook Business account for companies?
Checking one’s own profile on social media is a habit for billions of people around the world, and Facebook is no different.
Taking your business to social media means being able to execute marketing strategies on channels where consumers are focusing their attention.
This environment allows your brand to develop its own identity across the network, creating a positive image while sharing content and its values.
The platform is also an excellent channel for generating interactions with people who show interest in your company, providing the opportunity to humanize your brand and bring it closer to consumers.
This interaction allows us to better understand the customers’ point of view, their doubts, interests, pains and desires.
This information can be collected to improve your sales strategies across all your channels and even help produce content for your own social networks.
Furthermore, having a business profile on the network also improves your business’s positioning in search engine results and offers the opportunity to use Facebook’s own Marketplace, creating more sales opportunities.
How to Create a Business Facebook Using Your Smartphone
To create a Facebook page using your smartphone, simply follow the steps listed below:
- Download and open the Facebook app, then log in with your account.
- Access the menu and choose the Pages
- Click on the Create
- On the creation screen, tap the Get Started
- Enter the name of the Facebook Business Page you want to use, as well as the name of your business or brand.
- Search for the category that best describes your business activities and tap Next.
- If you have an e-commerce or other type of product catalog, add the link to your online catalog. If you don’t have one, choose the option “I don’t have a website”.
- Add the photo you want to use on your profile and cover.
- Tap Finish.
How to create a business Facebook on your computer or laptop
To create a Facebook page using your desktop or laptop, simply access the social network website and follow the steps below:
- On the Facebook home page, click on the Pages item located in the menu on the left.
- Click Create new page.
- Enter the name you want to use for your page.
- Choose the category that best describes your business.
- Write a description about your company, list the products you offer, and add other relevant information.
- Click Create Page.
- Add the images you want to use for your profile and cover photo.
- Click Save.
How to create a business Facebook account using Business Manager
Those who are already more familiar with Facebook Business Manager can also use the environment to create a Facebook Business account.
The step by step is a little different from the previous options, check it out:
- Access the Business Manager website.
- Click on Login and proceed to login to your account.
- When you access the main page, click on Create account.
- Enter your brand or business name, your business name and email.
- Click Submit.
- Access your email to confirm your account using the link sent.
- Access the Business Manager and on the Business Settings screen, look for the Accounts tab in the menu on the left.
- Click Pages.
- Click Add and choose the Create a new page
- Choose your business category: local business, corporate or entertainment.
- Enter the name you want to use for your business page and choose your business category.
- Click Create Page.
What to do after creating Facebook Business?
The next step after creating a Facebook page is managing it so that it generates results.
Check out some tips below that can help you be successful on social media.
Choose a custom URL
Creating a custom URL for your page with your business name is important to make it easier for users to find your brand.
To do this, on the editing page, click on “Create @Page username”. Fill in a name of up to 50 characters in the text field, but try to create a short name.
Then, click on “Create username” to check if the name is available or if it is already being used by another page.
Add opening hours
Go to the “About” page and click on the “Edit Page Information” option in the right corner of the screen. Then, click on the “Hours” item and set your opening hours.
Adding this information is important, as customers will know when they can be served by your business and this will avoid many of the same questions in your message box.
Configure call-to-action buttons
Call-to-action buttons instruct visitors to your page to take an action such as “Call Now,” “Send Message,” and more.
To do this, click on “Add a button” and define what your call-to-action text will be and what function it will perform.
Create your first publications
Once you’ve created a Facebook Business account and added all the information about your business, it’s time to make your first posts.
To do this, click on “Create publication” and create content that is relevant to your audience. You can publish texts, videos, photos, activities, live broadcasts, events and much more.
Interact with your fans
Paid publications can generate good results for advertising campaigns, however, organic engagement remains relevant and should be part of strategies.
For this to work, you need to promote engagement among your facebook fans through interactions with users.
Create a content strategy
To ensure that your page’s posts are attractive and generate value for your followers, create an editorial line for your posts and design a content strategy.
Evaluate the profile of your target audience, create your personas and understand what their interests, pain points and desires are to create interesting publications that generate engagement.
Also check out our article that teaches you step by step how to create an online store on Facebook.
Produce visual content
Maintaining quality in your visual material, whether static or animated, is important to capture your audience’s attention and increase the chance of your content being shared.
Think about how your page will serve the purpose of showcasing your business. Therefore, try to take well-framed photos and videos with good lighting and audio quality.
If possible, consider hiring professionals to produce your recordings or images.
To find out about the best agency options in the country, check out our list of the best marketing agencies in UK.
Promote your page on other channels
If your business already has a website, blog and profile on other social networks, don’t hesitate to promote your page to gain new followers.
Only with publicity will your Facebook page be able to grow and start generating a good number of visitors.
